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The Importance of Having a Healthy Database

One of the biggest misconceptions with running a business is that “if you build it, they will come”. Well, not quite! Simply having products or services for sale is not enough to bring visitors in to...

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Do You Take the Time to Ask Your Clients for Testimonials?

Do You Take the Time to Ask Your Clients for Testimonials? Running your own business is about far more than simply being there to provide a service or product. The main focus of your job is to develop...

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Use Outsourcing to Streamline Your Business and Improve Your Time Management!

There are only so many hours in the day, and with so much to do and so little time it can be far too easy to let little things fall to the wayside with the day to day managing of your business. What’s...

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If you were asked to work for FREE, would you do it?

Don’t ask me to work for FREE, you are sure to be disappointed….. This is an age old problem and one that has been occurring in the business community since there was a business community. The question...

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Ditching Difficult Clients – Why It’s Good for Business

About 18 months ago I was working with a new client developing a new Australian website design – not only did he break me down and negotiate a ‘bargain’ price for his cheap web design, but he absorbed...

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Make Online Content Marketing Work for You by Understanding the Basics

The world of marketing can be difficult to navigate. There are so many options and avenues to explore in the world of marketing, but the phrase that seems to be on the tip of everyone’s tongue right...

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7 Simple Steps to Develop a Completely Kick-Ass Email Marketing Strategy

Many businesses might utilise email marketing, but their marketing strategies tend to be one-dimensional. As an example, a business that is only using email marketing to advertise a new product or sale...

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Getting Your Online Content Marketing Working For You

Online content marketing is all about forging relationships and creating trust. You do this by providing high-quality articles, videos, or other content to your potential customer base. Of course, in...

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Blog Content Planning – Just How Easy Is It?

There it is again—that word—blog. If you’re a business owner you’ve probably heard time and time again how important it is that you blog, and it’s true. Blogging is vital to the marketing plans of most...

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Google Authorship – What is it and How to Protect your Online Content

The internet has provided challenges that even the best journalist could have never anticipated just a few years ago. You research, you create and you produce content that is a stand-out in your...

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